Start-Up Watch COD: Monetate simplifies the process of testing “anything, anywhere” on your website

Posted by Jim Nichols on April 26th, 2011at 12:01 am

If you are responsible for the website of your brand, chances are you have seen small content and design changes make big differences in metrics and site performance.
Especially if your site is an online store.
The most sophisticated e-stores are constantly testing and optimizing content. What’s most interesting about THAT, of course, is that often the [...]

Start-Up Watch COD: Noblivity and the new product distribution paradigm

Posted by Jim Nichols on March 3rd, 2011at 12:00 am

Lots of businesses struggle with product distribution issues. The process and cost of traditional distribution building efforts make it particularly difficult for emerging brands to get out there in a serious way. Lots of large retailer classes charge huge slotting fees, and may also have draconian application processes. Additionally, small retailers can also be difficult [...]

Do your homework internally before heading to ad:tech

Posted by Kip Edwardson on April 5th, 2010at 10:07 pm

As part of my role as one of the ad:tech ambassadors, I was asked to list which exhibitors I plan to visit at San Francisco this year.

Keeping search trends in check

Posted by Kevin Ryan on March 5th, 2010at 10:28 pm

The connected world of search and find is changing pretty fast. Search algorithms have been shifting and shaking since the early days of indexing websites.

‘Damn! If Only We Did Some Landing Page Testing’

Posted by staff on April 22nd, 2009at 6:00 pm
Written by Steve Hall

The biggest learning that came out of the ad:tech Omniture Sponsored Workshop: Close the Deal—Techniques and Technology That Will Increase Your Conversion Rates panel was a quote from Jupiter Research which stated, “Although only one third of the market is currently testing…79% of these companies have increased registration per visit, 74% have improved customers’ satisfaction and 68% have increased conversion rates.”