Don't you just hate it when marketing gets mock professionalized with terms like “acute need state?”
No chance of that pomposity from the people who bring us Needium, a social media lead gen solution for SMBs that is really intriguing. The Needium people call a spade a spade, meaning that they say that the ideal time [...]
Tagged 'Web Analytics' 
Advertising Accountability: Every CMO Wants It, But Few Know How to Get It
Posted by Bruce Rogers on March 12th, 2010at 7:00 pm
Advertising is the business of persuasion, and as long as the individual needs, wants and desires, advertising will remain both an art and a science.
‘Damn! If Only We Did Some Landing Page Testing’
Posted by staff on April 22nd, 2009at 6:00 pm
Written by Steve Hall
The biggest learning that came out of the ad:tech Omniture Sponsored Workshop: Close the Deal—Techniques and Technology That Will Increase Your Conversion Rates panel was a quote from Jupiter Research which stated, “Although only one third of the market is currently testing…79% of these companies have increased registration per visit, 74% have improved customers’ satisfaction and 68% have increased conversion rates.”
