Start-Up Watch COD: MyLikes rewards influencers for taking brand messages viral

Posted by Jim Nichols on May 3rd, 2011at 12:01 am

If newspapers and magazines and TV stations and web sites get paid to communicate brand messages, why not brand fans? Millions of people talk about and endorse brands in social media every day – and more and more brands are exploring ways to encourage more such sharing.
With the remarkable credibility of personal endorsements, there should [...]

Start-Up Watch COD: Wantlet helps consumers get recos and second opinions on what they want

Posted by Jim Nichols on April 27th, 2011at 12:01 am

The importance of personal recommendations in motivating purchase is well documented. Harris Interactive conducted a survey in June 2010 that showed that for 71% of consumers, recommendations from friends and family exert a “great deal” of influence on their purchases and opinions. Further, in February of last year, eMarketer reported that a personal recommendation exerts [...]