Start-Up Watch COD: Butaca.TV – the free online theater seat for movies and video en Espanol

Posted by Jim Nichols on March 2nd, 2011at 12:01 am

Online is a great way to reach and engage Latinos in the US. But not enough brands recognize the opportunity. According to a 2010 study by Pew Internet, English speaking Latinos have similar web usage patterns to Anglos, while foreign born and Spanish dominant Latinos tend to use the web less. But Latinos LEAD Anglos [...]

Start-Up Watch COD: With Hyperspots, Rachel’s sweater is finally clickable!

Posted by Jim Nichols on February 28th, 2011at 12:00 am

If you were in the business in the early- to mid-aught decade, you probably saw a demo of vaporware technology that would let the consumer click on a thing in a video (it was always an orangey pink sweater worn by Rachel from Friends) and see how and where you could buy it. There it [...]

Start-Up Watch COD: OneScreen is working to bring the video ecosystem togetha

Posted by Jim Nichols on February 25th, 2011at 12:01 am

Sometimes it seems like video is everywhere. But it isn’t. And the widely touted democratization of video content means lots more creative people can make a killing on ad supported content. It’s not so simple. And sometimes people tout the dramatic increase in the amount of premium video content as an indication that brands can [...]

Start-Up Watch COD: Xtranormal and the text to vid phenomenon

Posted by Jim Nichols on February 24th, 2011at 12:00 am

If you are alive, I would imagine you have seen an Xtranormal flick over the past year -- the iPhone 4 one was quite popular, as is Digital Ninja. (Both appear below.) But there are thousands of others, and I am certain we will be seeing even more of them over the months ahead.
Xtranormal is a Montreal-based company [...]

Start-Up Watch Company of the Day: Yinzcam delivers sports, squared

Posted by Jim Nichols on January 31st, 2011at 12:01 am

Sports is an entertainment category that we as marketers need to pay a lot of attention to,because it is really the only thing left in our culture that consistently draws large audiences. Certainly there is a great deal of innovation in the sector, like ESPN narrowcasting virtually any sport performance out there. And fantasy sports [...]

Four videos to put in your next deck

Posted by Amy Lanigan on October 20th, 2010at 3:03 am

Video.
Apple's Mac vs. PC campaign changed online advertising with it. Runway shows are no longer exclusive because of it. As video creators and voyeurs we continually turn to it.
In September, ComScore reported that 83.9% of U.S. internet users watched some form of online video content. The average user consumed ~14.4 hours.
Here are [...]

The inside scoop on ad:tech

Posted by Warren Pickett on March 5th, 2010at 10:17 pm

I've been involved with ad:tech events now for almost 5 years and it's always an amazing process leading up to each event.

Looking for Inspiration at ad:tech

Posted by Reid Carr on February 24th, 2010at 11:45 pm

A lot has changed in the online advertising landscape, and I am looking forward at ad:tech to listen to the debate about what it all means. Mobile is more important than ever, and social media's buzz is only surpassed by its hype. How do we make sense of it all and, more importantly, deliver it effectively for our clients? These debates, I imagine, will happen more at the cocktail parties and open forums than at the panels and keynotes where cooler heads typically prevail. However, if there is conflict, we'll be sure to write about it.

ad:tech San Francisco: What’s New?

Posted by Brad Berens on February 24th, 2010at 11:39 pm

We've taken ad:tech -- the world's biggest digital marketing and media show -- and made it even better. I'm proud to report that over the last several months, the ad:tech team has worked hard to create a best-in-class experience for you both in the ad:tech conference and on the Expo show floor. When you arrive at Moscone North this April, you'll see the next evolution of ad:tech. So what's changing?