Online is a great way to reach and engage Latinos in the US. But not enough brands recognize the opportunity. According to a 2010 study by Pew Internet, English speaking Latinos have similar web usage patterns to Anglos, while foreign born and Spanish dominant Latinos tend to use the web less. But Latinos LEAD Anglos [...]
If you were in the business in the early- to mid-aught decade, you probably saw a demo of vaporware technology that would let the consumer click on a thing in a video (it was always an orangey pink sweater worn by Rachel from Friends) and see how and where you could buy it. There it [...]
Sometimes it seems like video is everywhere. But it isn’t. And the widely touted democratization of video content means lots more creative people can make a killing on ad supported content. It’s not so simple. And sometimes people tout the dramatic increase in the amount of premium video content as an indication that brands can [...]
If you are alive, I would imagine you have seen an Xtranormal flick over the past year -- the iPhone 4 one was quite popular, as is Digital Ninja. (Both appear below.) But there are thousands of others, and I am certain we will be seeing even more of them over the months ahead.
Xtranormal is a Montreal-based company [...]