How Twitter lost its soul (and how to get it back)

Posted by Adam Kleinberg on March 31st, 2011at 4:00 pm

About four years ago, I saw @ev speak at a Commonwealth Club event in San Francisco (that's co-founder Evan Williams to the untwitterized out there). Evan was astoundingly candid about the technical problems and downtime that led made the Fail Whale part of our cultural lexicon.

"It's amazing we've been so successful," he shared.

Twitter followers vs. Facebook fans

Posted by Amy Lanigan on October 29th, 2010at 4:56 pm

In a head-to-head match between Twitter followers and Facebook fans, Forrester puts their money on Twitter followers. What's at stake? The winner is deemed to hold the most value for brands.
The score according to the study? Twitter followers are more likely to recommend the brands they follow to friends (33% vs. 21%) and to buy [...]

Social Influence Marketing Comparability, FB and Twitter Revenue & MoLoSo with Debra Aho Williamson of eMarketer

Posted by Susan Bratton on March 18th, 2010at 10:58 pm

Debra Aho Williamson will be speaking on Earned Media, the Real-Time Web, Twitter Automation, Lead Gen & Social CRM at the ad:tech SF  “Marketing Masters” series.
Here's a Q&A between Debra and Susan Bratton, Marketing Master of the Social Media track,  covering her latest insights.
You recently published 8 "Insight Briefs" on [...]

The Social Media Inbox

Posted by Pierre Khwanad on February 24th, 2010at 11:41 pm

A few days ago, I posted an article about the Old terminology, new terminology: "People connecting with other people." ( ). A related topic that I have been thinking about is the "old" inbox and the "new" inbox. However, the more I thought about it, the more I realized that there is even a newer inbox: The Social Media Inbox. What do these inboxes mean, and what are the implications of the advent of the Social Media Inbox?

How Can Brands Use Social Networks and Connect with Consumers?

Posted by staff on November 9th, 2009at 6:00 pm
Written by Richard Cacciato

This was a great panel moderated by David Carrel, Senior VP Strategy and Analysis, Digitas. Panelists were Kay Madati, VP, Audience Experience & Engagement, CNN Worldwide, Bonin Bough, Global Social Media Director, PepsiCo, Kent Schoen, Product Marketing Manager, Facebook, Jeff Fleischman, Chief Digital Officer, TIAA-CREF, and Pete Blackshaw, Executive VP of Digital Strategic Services, Nielsen Online.