I’ve got a confession to make: I hate ROI

Posted by Kip Edwardson on March 12th, 2010at 6:41 pm

In its basic form, ROI is simply the return or gain, minus the costs or investment, divided by the costs/investment which results in a percentage. The "return" that marketers want to measure is... wait for it... The Sale.

Once upon a time…

Posted by Daisy Whitney on March 11th, 2010at 7:30 pm

Once upon a time there used to be this box in the living room called a TV set. Now there are many boxes in the living room. And they all connect to the TV set.