Standing Room Only at Media Metrics Panel

Posted by staff on April 23rd, 2009at 6:00 pm
Written by Krista Neher

Measuring digital is hot right now and it was standing room only at the Media Boot Camp Power Session: Defining the New Media Currency – How to bring traditional media metrics online.

‘Damn! If Only We Did Some Landing Page Testing’

Posted by staff on April 22nd, 2009at 6:00 pm
Written by Steve Hall

The biggest learning that came out of the ad:tech Omniture Sponsored Workshop: Close the Deal—Techniques and Technology That Will Increase Your Conversion Rates panel was a quote from Jupiter Research which stated, “Although only one third of the market is currently testing…79% of these companies have increased registration per visit, 74% have improved customers’ satisfaction and 68% have increased conversion rates.”