Start-Up Watch COD: Proximic improves results through the power of granular contextual and audience data

Posted by Jim Nichols on April 22nd, 2011at 12:01 am

If site and audience data are key tools in the effort to get better results from online ads, it stands to reason that more precise data may make a real difference in results.

That’s what Proximic describes as its value proposition. Proximic provides more granular contextual and audience data to DSPs, networks, pubs and SSPs. The [...]