Start-Up Watch COD: TapIt focuses on making Mobile perform for more marketers

Posted by Jim Nichols on August 18th, 2011at 12:01 am

The CW on Mobile is horribly outdated. Issues of Scale, CPM, and Creative Freedom have been well addressed. Really. But while tens of millions of Americans are now relying on their Mobile devices for access, most brands aren’t leveraging Mobile, or at least not very much.
So why is this? I think part of the reason [...]