The 2011 Social Super Bowl: Three marketing contenders.

Posted by Amy Lanigan on October 12th, 2010at 10:22 pm

Subservient chicken. Elf yourself. Burberry Art of the Trench. Old Spice.
In the Super Bowl of social marketing these campaigns are shiny trophies on the virtual shelf. They are what clients cheer for, what they want - for their own.
But these are not the answer for everyone. Me-too is not enough. And the rules of the [...]

Sparking the Social Graph at Levi’s with Megan O’Connor

Posted by Susan Bratton on March 23rd, 2010at 5:54 pm

Here’s a Q&A between Megan and Susan Bratton, Marketing Master of the Social Media track, covering her latest insights.