Start-Up Watch COD: Chango: Is it time for you to start Search retargeting?

Posted by Jim Nichols on March 29th, 2011at 12:01 am

Ask virtually any marketer what the most effective marketing tactic they use is, and chances are they’re going to say Search. After all, if you can deliver a message when people are actively seeking info about your product – or even better, looking for a place to buy it – then the odds are pretty [...]

Start-up Watch COD: Wishpond – Putting virtual in service of local bricks and mortar

Posted by Jim Nichols on March 14th, 2011at 12:00 am

The percentage of retail driven through ecommerce continues to grow, but it's still in single digits. That being said, there is no doubt that consumers are using the web to do research on products, especially for more considered purchases.

Wishpondis out to drive more sales to brick and mortar, using geolocation to help small and large [...]

Start-Up Watch COD: GlobalMojo is the browser that lets consumers and businesses give back

Posted by Jim Nichols on March 11th, 2011at 12:00 am

As someone who came of age during the “greed is good” Eighties, I find it heartening that companies and consumers now have far greater interest in doing good. Global Mojo is a philanthropic browser that gives consumers the opportunity to do good as they go about their daily business online.

The browser, which is built on [...]

ad:tech San Francisco: What’s New?

Posted by Brad Berens on February 24th, 2010at 11:39 pm

We've taken ad:tech -- the world's biggest digital marketing and media show -- and made it even better. I'm proud to report that over the last several months, the ad:tech team has worked hard to create a best-in-class experience for you both in the ad:tech conference and on the Expo show floor. When you arrive at Moscone North this April, you'll see the next evolution of ad:tech. So what's changing?

Multi-Click Attribution: Tracking the Way Conversions Actually Happen

Posted by staff on April 28th, 2009at 6:00 pm
Written by Daniel Riveong

Interactive marketing has long sold itself on the promise of accountability and ROI measurement. Yet, at the same time there continues to be challenges in solving John Wanamaker’s problem: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”