Ask virtually any marketer what the most effective marketing tactic they use is, and chances are they’re going to say Search. After all, if you can deliver a message when people are actively seeking info about your product – or even better, looking for a place to buy it – then the odds are pretty [...]
The percentage of retail driven through ecommerce continues to grow, but it's still in single digits. That being said, there is no doubt that consumers are using the web to do research on products, especially for more considered purchases.
Wishpondis out to drive more sales to brick and mortar, using geolocation to help small and large [...]
As someone who came of age during the “greed is good” Eighties, I find it heartening that companies and consumers now have far greater interest in doing good. Global Mojo is a philanthropic browser that gives consumers the opportunity to do good as they go about their daily business online.
The browser, which is built on [...]
Interactive marketing has long sold itself on the promise of accountability and ROI measurement. Yet, at the same time there continues to be challenges in solving John Wanamaker’s problem: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”