Daytime TV isn't the only kingdom that belongs to Oprah Winfrey. She's the queen of the web, too, according to Heather Dougherty of Experian Hitwise, which puts Oprah.com first among the most-engaging sites on the web.
Dougherty’s description came as part of a pop-culture-focused panel called "Chasing Paid Engagement," led by Mike Darviche, a board member [...]
Interactive marketing has long sold itself on the promise of accountability and ROI measurement. Yet, at the same time there continues to be challenges in solving John Wanamaker’s problem: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”