Start-Up Watch COD: NearBuy Systems Gets Its First Round

Posted by Jim Nichols on July 22nd, 2011at 12:01 am

Ordinarily I don’t write about companies twice or money ever, but I like NearBuy Systems so much I hope you will indulge me for 400 words.

NearBuy Systems offers in-store hyperlocation services that can pinpoint the precise location of a customer in a store. That enables both “turn by turn” directions to a specific item on [...]

Start-Up Watch Company of the Day: Nearbuy Systems brings microlocation solutions to retail consumers

Posted by Jim Nichols on January 31st, 2011at 12:00 am


It’s always interesting to see technology applied to problems that have challenged industry for decades. Nearbuy Systems  has just such an offering. Nearbuy for Stores offers retailers a way to provide microlocation services to consumers. There are four high level business use cases here:

Provide in-store maps and “turn by turn” directions to consumers looking for a particular [...]