Once a brand or publisher has an app, the real battle begins: getting it in enough hands to deliver the impact it was intended to provide. But with hundreds of thousands of apps available, it can be hard to capture consumer attention. Brand use a variety of marketing channels to promote apps. But that breeds [...]
Start-Up Watch COD: Checkpoints takes check-in rewards to grocery, pharmacy, toy stores, electronics stores…
Yesterday I wrote about shopkick, one of the check-in apps that has been gathering significant retail and consumer attenton. Today, I want to tell you about another leader in this space: Checkpoints.
Checkpoints is an iPhone/Android app that lets a consumer check in at virtually any retail store, and earn points by locating and scanning items [...]
There are a lot of mobile shopper marketing initiatives out there today, but most are focused on the very bottom tip of the buying funnel. Essentially, influencing brand choice and making it easier to buy.
Nothing wrong with that approach. As a matter of fact, for a lot of companies and a lot of situations, there’s [...]
Big box retail has brought consumer benefits, but there have also been costs. No, I am not going to get all Mary Harris “Mother” Jones on you, though if you asked me to lunch I certainly could. Rather, I am going to come at this from a different perspective: How difficult it can be to [...]
OK, $5 will get you $10 you have heard of this one already.
Waze is a social mobile application providing free turn-by-turn navigation empowered through the live conditions of the road. This Israel-based start-up combines great turn by turn directions with real-time crowd sourced reports about driving conditions and congestion.
Based upon the idea that the 101 [...]
Boy has the world of coupons changed. A few years ago, the coupon business was an all newspaper and direct mail business. And it was, quite frankly, a fairly quiet business. The recession of 2009 changed all that. NCH reported that in 2009 consumers redeemed more than $3.5B in coupons, up 30% versus the year [...]
If you are a frequent restaurant goer, chances are you spend more than a few minutes a week waiting for a table in one or more locations. I suppose if you are a glass half-full person, you can look at these times as moments for contemplation, or even a way to grow more excited with [...]
The brick and mortar retail world is beginning to embrace digital in a much larger way, and a Boston start-up called Aisle Buyer has a fascinating platform worth discussion.
Essentially, Aisle Buyer is a mobile phone app that enhances brick and mortar retail experience by:
-Providing valuable product information on demand at point of shelf
-Communicating specific retailer [...]
Is there an appealing adjective NOT in that headline? The first time I saw MotiveCast, I knew what it meant to have bladder control issues. It was that exciting.
Here's the deal. Imagine addicting mobile casual and crossover casual/core games. Lovely animation, telegraphic gameplay that requires no directions, and connected leaderboards. Nice, hunh? Well, now add [...]