A unique opportunity we have in the digital space is tracking and measurement. The interactions we have the ability to track are infinite
Tagged 'metrics' 
Measurement Opportunities in the Digital Space
Posted by Sarah Haddow on March 31st, 2010at 11:23 pm
I’ve got a confession to make: I hate ROI
Posted by Kip Edwardson on March 12th, 2010at 6:41 pm
In its basic form, ROI is simply the return or gain, minus the costs or investment, divided by the costs/investment which results in a percentage. The "return" that marketers want to measure is... wait for it... The Sale.
