Measurement Opportunities in the Digital Space

Posted by Sarah Haddow on March 31st, 2010at 11:23 pm

A unique opportunity we have in the digital space is tracking and measurement. The interactions we have the ability to track are infinite

I’ve got a confession to make: I hate ROI

Posted by Kip Edwardson on March 12th, 2010at 6:41 pm

In its basic form, ROI is simply the return or gain, minus the costs or investment, divided by the costs/investment which results in a percentage. The "return" that marketers want to measure is... wait for it... The Sale.