Start-Up Watch COD: Proximic improves results through the power of granular contextual and audience data

Posted by Jim Nichols on April 22nd, 2011at 12:01 am

If site and audience data are key tools in the effort to get better results from online ads, it stands to reason that more precise data may make a real difference in results.

That’s what Proximic describes as its value proposition. Proximic provides more granular contextual and audience data to DSPs, networks, pubs and SSPs. The [...]

Start-Up Watch COD: C3 Metrics – SaaS model brings simple ad attribution to advertisers

Posted by Jim Nichols on March 25th, 2011at 7:01 am

I expect most planners and buyers remember when Atlas started making noises about an offering to help brands get more sophisticated in attributing sales revenue to various digital marketing tactics. The idea was simple – rather than attributing 100% of revenue to the last click, attribution modeling used analytics to determine the value that different [...]