I am a huge believer in the potential of search retargeting to drive strong ROI for brands. The model, for those who may be unfamiliar, is that a search retargeting firm serves banner ads to people based upon their recent search history.
Now why, you might ask, would you bother targeting with banners instead of just [...]
Tagged 'magnetic.is' 
Start-Up Watch COD: Magnetic delivers search retargeting to millions and millions
Posted by Jim Nichols on May 17th, 2011at 12:01 am
