I don’t think there’s any question that digital is upending the way brands design, gather, and interpret consumer research. As a discipline that long relied on panels and M&M eaters willing to spend two hours on a Tuesday in a room with a two way mirror, research has long had a set of methodologies that [...]
Tagged 'Gut Check' 
Start-Up Watch COD: GutCheckIt.com gives brands real time qualitative research results for a song
Posted by Jim Nichols on April 6th, 2011at 12:01 am
