Do your homework internally before heading to ad:tech

Posted by Kip Edwardson on April 5th, 2010at 10:07 pm

As part of my role as one of the ad:tech ambassadors, I was asked to list which exhibitors I plan to visit at San Francisco this year.

Being vs. Buying Online

Posted by Seth Berman on April 2nd, 2010at 4:38 pm

Selling to seniors online is quite different than selling to baby boomers. While the oldest baby boomers were 54 years old when Google launched paid search advertising in 2000, the typical senior was already 64.