Twitter followers vs. Facebook fans

Posted by Amy Lanigan on October 29th, 2010at 4:56 pm

In a head-to-head match between Twitter followers and Facebook fans, Forrester puts their money on Twitter followers. What's at stake? The winner is deemed to hold the most value for brands.
The score according to the study? Twitter followers are more likely to recommend the brands they follow to friends (33% vs. 21%) and to buy [...]

The 2011 Social Super Bowl: Three marketing contenders.

Posted by Amy Lanigan on October 12th, 2010at 10:22 pm

Subservient chicken. Elf yourself. Burberry Art of the Trench. Old Spice.
In the Super Bowl of social marketing these campaigns are shiny trophies on the virtual shelf. They are what clients cheer for, what they want - for their own.
But these are not the answer for everyone. Me-too is not enough. And the rules of the [...]

Social Influence Marketing Comparability, FB and Twitter Revenue & MoLoSo with Debra Aho Williamson of eMarketer

Posted by Susan Bratton on March 18th, 2010at 10:58 pm

Debra Aho Williamson will be speaking on Earned Media, the Real-Time Web, Twitter Automation, Lead Gen & Social CRM at the ad:tech SF  “Marketing Masters” series.
Here's a Q&A between Debra and Susan Bratton, Marketing Master of the Social Media track,  covering her latest insights.
You recently published 8 "Insight Briefs" on [...]

I’ve got a confession to make: I hate ROI

Posted by Kip Edwardson on March 12th, 2010at 6:41 pm

In its basic form, ROI is simply the return or gain, minus the costs or investment, divided by the costs/investment which results in a percentage. The "return" that marketers want to measure is... wait for it... The Sale.

Utopia can mean many things to many people

Posted by Lindsey Thomas on March 11th, 2010at 9:52 pm

What does Utopia mean to you? For many in today’s electronic-dependent world, a day without a computer, email, or iPod would provide that utopic “tune-out” experience…a few hours to yourself to collect your thoughts and dodge the noise of everyday life.

The Social Media Inbox

Posted by Pierre Khwanad on February 24th, 2010at 11:41 pm

A few days ago, I posted an article about the Old terminology, new terminology: "People connecting with other people." ( ). A related topic that I have been thinking about is the "old" inbox and the "new" inbox. However, the more I thought about it, the more I realized that there is even a newer inbox: The Social Media Inbox. What do these inboxes mean, and what are the implications of the advent of the Social Media Inbox?

How Can Brands Use Social Networks and Connect with Consumers?

Posted by staff on November 9th, 2009at 6:00 pm
Written by Richard Cacciato

This was a great panel moderated by David Carrel, Senior VP Strategy and Analysis, Digitas. Panelists were Kay Madati, VP, Audience Experience & Engagement, CNN Worldwide, Bonin Bough, Global Social Media Director, PepsiCo, Kent Schoen, Product Marketing Manager, Facebook, Jeff Fleischman, Chief Digital Officer, TIAA-CREF, and Pete Blackshaw, Executive VP of Digital Strategic Services, Nielsen Online.

What’s Next in Advertising – (More) Widgets, Apps, Viral Video? or Something Completely Different?

Posted by staff on November 6th, 2009at 6:00 pm
Written by ana

Highlights from The Next Frontier in Advertising — Widgets, Apps, and Viral Video:

From Ro Choy of RockYou…
Build Fan pages — it’s by far the most cost efficient way to amplify your reach across Facebook’s user base. Also consider CPC ads on Facebook: there’s no better place than social media for performance marketing. At one point, Facebook might even be Google’s biggest competitor.