In a head-to-head match between Twitter followers and Facebook fans, Forrester puts their money on Twitter followers. What's at stake? The winner is deemed to hold the most value for brands.
The score according to the study? Twitter followers are more likely to recommend the brands they follow to friends (33% vs. 21%) and to buy [...]
In its basic form, ROI is simply the return or gain, minus the costs or investment, divided by the costs/investment which results in a percentage. The "return" that marketers want to measure is... wait for it... The Sale.
What does Utopia mean to you? For many in today’s electronic-dependent world, a day without a computer, email, or iPod would provide that utopic “tune-out” experience…a few hours to yourself to collect your thoughts and dodge the noise of everyday life.