The Empowered Customer

Posted by Andy Cleff on November 4th, 2010at 6:55 pm

Josh Bernoff of Forrest Research is clearly a data-lovin' kind a guy. And he had some interesting numbers to share at today's ad:tech session "Social Media -- Learning to Listen to Your Customers."

Customer Dialog in the Digital Age

Posted by Andy Cleff on November 4th, 2010at 3:58 pm

Sitting in the Ad:Tech session “Digital Dialog - The Strategic Pillars to Build Customer Relationships in the Digital Ecosystem” – I began to wonder “What has really changed in the last decade?”