Multi-Click Attribution: Tracking the Way Conversions Actually Happen

Posted by staff on April 28th, 2009at 6:00 pm
Written by Daniel Riveong

Interactive marketing has long sold itself on the promise of accountability and ROI measurement. Yet, at the same time there continues to be challenges in solving John Wanamaker’s problem: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Has “The Year of Mobile” Finally Arrived?

Posted by staff on April 27th, 2009at 6:00 pm
Written by Krista Neher

Mobile Mix

This panel seemed to think so. The Future of Mobile: Adding Mobile to the Mix shared some great insights on how brands can effectively integrate mobile into marketing efforts.

Standing Room Only at Media Metrics Panel

Posted by staff on April 23rd, 2009at 6:00 pm
Written by Krista Neher

Measuring digital is hot right now and it was standing room only at the Media Boot Camp Power Session: Defining the New Media Currency – How to bring traditional media metrics online.