Interactive marketing has long sold itself on the promise of accountability and ROI measurement. Yet, at the same time there continues to be challenges in solving John Wanamaker’s problem: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
This panel seemed to think so. The Future of Mobile: Adding Mobile to the Mix shared some great insights on how brands can effectively integrate mobile into marketing efforts.
Measuring digital is hot right now and it was standing room only at the Media Boot Camp Power Session: Defining the New Media Currency – How to bring traditional media metrics online.
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