Banners are a much maligned advertising medium, and not without reason. Click rates for standard gif or Flash banners are just a hair above zero, and there appears to be validity to the idea of consumer banner blindness. Good creative, of course, can combat those sobering facts. Some online advertising delivers gangbuster clicks and the [...]
Tagged 'adventive' 
Start-Up Watch COD: Adventive raises the bar on in-banner interactivity with drag and drop app integration
Posted by Jim Nichols on April 19th, 2011at 12:01 am
