Start-Up Watch COD: AdExcite creates valuable video inventory with “new standard” ad units

Posted by Jim Nichols on April 4th, 2011at 12:01 am

The history of the banner ad market provides a classic example of the relationship between supply, demand, and pricing.
Most pubs were launched with the expectation that ad revenue could more than cover their operating costs. During the last dozen years, literally millions of sites have launched with this presumption. This led to loads of new [...]

Start-Up Watch COD: Walk Light Media is saving rainforests one big square at a time

Posted by Jim Nichols on February 15th, 2011at 12:00 am

Now here's an interesting concept: a new ad network that is helping companies make a positive environmental contribution through their normal operations. Not "reducing the footprint,' rolling it back.
Walk Light Media makes it clear that their focus is on delivering a highly valuable audience to advertisers -- an audience that many companies covet. Specifically, they [...]

Marketers: What do You Want to Know About Ad Networks?

Posted by Julia Casale on September 29th, 2010at 3:20 am

In just a few short weeks thousands will come together at the Javits Center for ad:tech NY to learn about the latest trends and innovations brewing in digital marketing. I am delighted to be representing the network/exchange/DSP ecosystem as your Ad Network Ambassador at this year’s event.
We all know how rapidly the digital marketing industry [...]

On the Lookout for a New Kind of Ad Network

Posted by Chas Edwards on March 29th, 2010at 5:36 pm

I'm headed to ad:tech hoping to get a better sense of the value ad networks might bring to publishers and brands. After listening to pitches from around 50 of them over the past 5 years, I have to admit I've become a bit cynical.

ad:tech San Francisco: What’s New?

Posted by Brad Berens on February 24th, 2010at 11:39 pm

We've taken ad:tech -- the world's biggest digital marketing and media show -- and made it even better. I'm proud to report that over the last several months, the ad:tech team has worked hard to create a best-in-class experience for you both in the ad:tech conference and on the Expo show floor. When you arrive at Moscone North this April, you'll see the next evolution of ad:tech. So what's changing?