Josh Bernoff of Forrest Research is clearly a data-lovin' kind a guy. And he had some interesting numbers to share at today's ad:tech session "Social Media -- Learning to Listen to Your Customers."
In marketing, connecting with your audience is everything. Agencies and publishers have been splitting people into different segments for as long as they have been trying to sell them things. But with the popularity of social media and the lightspeed distribution and shuffling of content, whole new types of audiences – and ways to reach them – have developed, leaving marketers in need of a new approach.