Ad:Tech NY – Optimization & Analytics join us on the evidentiary trail

Posted by Frank Della Rosa on October 21st, 2010at 4:39 pm

Less than 2 weeks to go for marketing master series on Optimization and Analytics. I was both excited and relieved to learn that much of the session will focus on cases to prove that optimization can be achieved through high value customer cloning. We all read and hear about performance claims; without an evidentiary trail, [...]

‘Damn! If Only We Did Some Landing Page Testing’

Posted by staff on April 22nd, 2009at 6:00 pm
Written by Steve Hall

The biggest learning that came out of the ad:tech Omniture Sponsored Workshop: Close the Deal—Techniques and Technology That Will Increase Your Conversion Rates panel was a quote from Jupiter Research which stated, “Although only one third of the market is currently testing…79% of these companies have increased registration per visit, 74% have improved customers’ satisfaction and 68% have increased conversion rates.”