GetGlue’s founder, Alex Iskold, announced today at ad:tech that GetGlue users may now check-in simply by scanning a QR code.
Alex used the upcoming film Thor as an example, saying that a GetGlue user could scan a QR code on the poster to check-in, adding value for both the brand and the user.
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'Web Analytics' Category 
GetGlue is turning QR codes into check-ins
Posted by Greg Bardsley on April 12th, 2011at 2:44 pm
Experian and Turn team up for success
Posted by Greg Bardsley on April 12th, 2011at 2:31 pm
Experian, known in the industry for it's analytical skill and cost effective approach to media research, announced today that it would be going from offline to online.
According to their presentation, the partnership with Turn gives Experian customers an "easy button", allowing them to power their media transactions online for better efficiency and reach.
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Measurement Opportunities in the Digital Space
Posted by Sarah Haddow on March 31st, 2010at 11:23 pm
A unique opportunity we have in the digital space is tracking and measurement. The interactions we have the ability to track are infinite
Standing Room Only at Media Metrics Panel
Posted by staff on April 23rd, 2009at 6:00 pm
Written by Krista Neher
Measuring digital is hot right now and it was standing room only at the Media Boot Camp Power Session: Defining the New Media Currency – How to bring traditional media metrics online.
