We hit the ad:tech expo hall to find out who's on the floor and learn a little bit more about a handful of this year's attendees.
What do I think will be a game changer for digital marketing in 2011? Without question: online video. Online video is no longer experimental. It will be a necessary component to any major brand's online media strategy.
Over the last few years the online video space has been building great momentum: consumers gaining broadband access, publishers [...]
Video is positioned to become the primary form of brand advertising in the digital space. Video should not stand along but rather be part of a bigger creative idea in order to be successful. On the back end, measurement and monitoring are vital parts of communicating a video campaign's success. Finally, paid support is almost always a required part of any video seeding effort. Brands will rarely see runaway successes that are purely organic.
Reid Carr, the Creative Agency Ambassador, hopes to see you at ad:tech San Francisco April 19-21.
I thought I had one of those old turbans in my closet. You know the kind fortune tellers wear on their heads? It was from a costume, used ironically enough, in a video my husband and I produced for a local real estate firm. Turns out I don't have the headgear anymore.
But the bigger question [...]