The Electronic Retailing Association will be hosting a networking reception November 8 from 5:30PM to 8PM at Hurley's Saloon. It's not the usual free party. ERA members must pay $49 and non-members must pay $129. For general party information and registration contact ERA at email@example.com. To sponsor the party, contact Karen Eppsteiner at 703-841-8283 or firstname.lastname@example.org. And Diamond Partners should contact Christy Hopkins at 703-908-1037 or email@example.com to receive a free pass.
Let's just get this out right up front. We make every effort to help you vicariously party your way through the night at ad:tech by attending all the parties so you don't have to. However, even for this nighttime wanderer, there were far too many parties for any single human to attend them all. But we did make it to six and we think that's a pretty good effort for one night.
Ready? We kicked the night off with a walk over to Roe Nightclub for the Criteo party. Turns out, Yahoo was having a party there as well but it was starting later. Anyway, Criteo had their party upstairs. We met a few folks from Criteo including the PR folks and the marketing director. All wonderful people. Drinks were free and the snacks were great.
ad:tech San Francisco kicked off nicely last night. Oh wait. ad:tech kicked off yesterday afternoon. Sorry, on this beat, we keep forgetting the conference is really about the content and not the parties but you'll have to forgive us because party coverage is the assignment we've been given and party coverage is what you're going to get.
Anyway, the first night of ad:tech kicked off with a cocktail party over at Pereira & O'Dell in their Barrel House bar space around the corner from their offices. It was a nice event with about 200 people showing up. Pereira & O'Dell PR exec Molly Parsley spoke with us for a while and told us the agency's offices used to be in the Barrel House space but they outgrew it and had to move around the corner. But they decided to keep the space to host parties of their clients and for the industry. The agency now has about 80 employees.
Next stop was Temple Nightclub where Blumberg Capital and Pillsbury held a three hour event which included all kinds of snacks and delicious passed Hors D'Ovres. At the rate the food went, one could safely conclude the 400 or so attendees considered that their dinner. I know I did. Is it just us or is the ration of men to women in the financial services industry about 90/10? If the male female ratio of the party is any indicator, it certainly seems to hold true.
Are you ready? Are you really ready? Are you? Are you ready for three days of intense networking, session viewing, exhibit hall exploration and all night partying? You had better be. Because if you're not, you're going to be left behind, sucking the exhaust of others who plan to hit ad:tech and make the most of it.
So we all know there will all kinds of amazing content at the conference. You've read about it here and on the ad:tech website. There are many fine keynote speakers, panelists and exhibitors for you to check out over the three days of the conference.
But let's not forget the most important aspect of ad:tech. OK, maybe it's not the most important part but it's the part I'm in charge of hyping and that's the parties. Hey, somebody's got to do it and, after all, you're going to need to party after 8-10 hours on your feet doing business. (Click the headline to read the rest of the post)
Clickbooth, which has had parties at just about every ad:tech since time began is having yet another. This time, it's called Affiliate Bash and it's being held at Eve Lounge which is located at 575 Howard Street at 2nd in San Francisco. The festivities begin at 10PM and run until 2AM. And, yes, it will be open bar all night long.
Yes, Clickbooth mascot Clicky will be at the door greeting people as will the wonderful Stephanie Cz who, last November in New York, diligently stood at the door of Marquee in the cold all night...in heels...and a short skirt...greeting people as they lined up to get inside. Stephanie is very happy the party is now in the much warmer San Francisco.
You can check out all the details and RSVP here.