This is the Year of… “Everything”

Posted by Sean X Cummings on April 3rd, 2012at 12:47 pm

From the activity on the floor, to the bravado of its attendees, the marketing industry, and more specifically the digital marketing business is thriving. The floor is packed with new exhibitors, new faces, and new energy.
Of course the big boys are here... Bing and Yahoo (Right Media,) ComScore, and Amazon (Web Services,) but a surprise [...]

Top 5 ad:tech Faux Pas

Posted by Drew Hubbard on April 13th, 2011at 12:37 pm

The ad:tech conference is a great place for learning about new trends, getting a sneak peek at some of the latest digital marketing services and technologies, and of course, meeting people. Therefore, it's easy to assume that attendees would be on their best behavior. And then you remember that this is the real word, and [...]

Everything that can be digitized, will be digitized.

Posted by Sean X Cummings on April 12th, 2011at 9:12 am

As Brad Berens, the arbiter of AdTech informed us, "Everything analog is going digital. Anything that can be digitized will be digitized." And for the first time I actually see that as a reality. Enjoy that you are in this industry at the right time, and realize, that you are definitely in the right place.

ad:tech Updates

Posted by Brad Berens on April 7th, 2011at 12:39 pm

We have 2 great opportunities for conference attendees to be a bigger part of our sessions.

Get Presentation Tips from the Best in the Business: Sign up today!
Even experienced speakers can learn something new, and if you're nervous standing in front of your colleagues or strangers then you need strategies to help you knock the presentation [...]

Mobile + Social: Watching Trends Unfold, From SXSW to Ad:Tech and In-between

Posted by Katie Van Domelen on April 7th, 2011at 9:25 am

Dissecting technology trends from SXSW as they embody larger market trends that you should watch for while attending Ad:Tech.

Arianna Huffington and the New Trend in Revolts

Posted by Katie Van Domelen on April 5th, 2011at 10:49 am

When I was offered the opportunity to be an ambassador at Ad:Tech this year I was overwhelmed by all the great sessions I would be able to see (you can see my initial list of "must-sees" and notes at the end of this post) but finding out that Arianna Huffington would be a keynote speaker, and that she would be talking about the part that social and mobile has played in recent history, really put me over the top. See why ---

9 Questions for Allen Stern – MD, Signal to Noise

Posted by Jim Nichols on April 4th, 2011at 12:03 pm

Occasionally, I am going to run short interviews with industry leaders I admire. Today's interview is with one of my favorite people, Allen Stern, MD at Signal to Noise...

1. For those that don’t know you, can you tell us a little bit about your background and what you do?
I am the Media Director at Signal [...]

Three weeks to go! And four new keynoters for ad:tech SF!

Posted by Sejal Badani on March 23rd, 2011at 10:29 am

ad:tech SF is in just three weeks! The announcements from our team are coming fast and furious(ly) so I thought I’d use this week’s post to update you on four new keynoters that have just been announced.
But first, a reminder to register for the ad:tech Conference immediately and use the offer code 15TWEETSF11 to get [...]

ad:tech SF Expo Floor: Find the Solutions You Need

Posted by Sejal Badani on March 10th, 2011at 11:00 am

 Just 34 days until ad:tech SF! Have you registered?
According to independent research, one of the leading reasons why people come to ad:tech SFis to find solutions and partners to meet the needs of their businesses. In fact, a key reason why we have the largest show in the industry isthat we help people do business [...]

ad:tech Inspire: A Source of Digital and Personal Inspiration

Posted by Sejal Badani on March 2nd, 2011at 12:00 am

Creativity is an essential part of working in digital. As part of our effort to constantly reinvent ad:tech SF to reflect the changes in our industry, we’ve added an entirely new program to the first day of the ad:tech conference.
We call it ad:tech inspire, and it takes place in the afternoon of Monday April 11, [...]