One day last week, while researching a particular target market for a client, I noticed an interesting trend in SMS marketing. I was looking to understand how many marketing related text messages the target received per month and if there were any distinct groups within the overall segment. I looked at a 8 month trend, [...]
'Mobile' Category 
Apps: A Game Changer
Posted by Alex Matjanec on September 30th, 2010at 8:47 pm
This week I had the pleasure of seeing my friend sit on a panel at that other ad event. The topic was applications and how big of a game changer they are or will be to both retailers and marketers.
Social media has exploded and blossomed
Posted by Anthony Soohoo on April 19th, 2010at 9:47 pm
Like past years at ad:tech, I’m looking forward to hearing the latest innovations in interactive advertising especially new developments in mobile distribution and audience targeting
Mobile Marketer: What should marketers expect at ad:tech San Francisco?
Posted by Gretchen Hyman on April 15th, 2010at 4:35 pm
With ad:tech San Francisco 2010 set to kick off next week, panelists, speakers and organizers weigh in on what to expect at the conference and what topics will generate buzz.
ad:tech San Francisco launches Mobile Marketing Master track
Posted by Mickey Kahn on March 19th, 2010at 5:09 pm
ad:tech San Francisco this year decided to go with a different twist on mobile content: anointing a Mobile Marketing Master to lead a two-hour track April 21 instead of the stereotypical daylong event.
Utopia can mean many things to many people
Posted by Lindsey Thomas on March 11th, 2010at 9:52 pm
What does Utopia mean to you? For many in today’s electronic-dependent world, a day without a computer, email, or iPod would provide that utopic “tune-out” experience…a few hours to yourself to collect your thoughts and dodge the noise of everyday life.
Getting Past the Tablet Hype
Posted by Daisy Whitney on February 24th, 2010at 11:43 pm
The tablet market has barely even taken its first step, but it's already off and running. After all, when Apple announced it would launch the iPad - a launch slated for this month - the computer maker sent advertisers, publishers, networks, and technologists into a frenzy.
Has “The Year of Mobile” Finally Arrived?
Posted by staff on April 27th, 2009at 6:00 pm
Written by Krista Neher
This panel seemed to think so. The Future of Mobile: Adding Mobile to the Mix shared some great insights on how brands can effectively integrate mobile into marketing efforts.
