One day last week, while researching a particular target market for a client, I noticed an interesting trend in SMS marketing. I was looking to understand how many marketing related text messages the target received per month and if there were any distinct groups within the overall segment. I looked at a 8 month trend, [...]
This week I had the pleasure of seeing my friend sit on a panel at that other ad event. The topic was applications and how big of a game changer they are or will be to both retailers and marketers.
Like past years at ad:tech, I’m looking forward to hearing the latest innovations in interactive advertising especially new developments in mobile distribution and audience targeting
With ad:tech San Francisco 2010 set to kick off next week, panelists, speakers and organizers weigh in on what to expect at the conference and what topics will generate buzz.
ad:tech San Francisco this year decided to go with a different twist on mobile content: anointing a Mobile Marketing Master to lead a two-hour track April 21 instead of the stereotypical daylong event.
What does Utopia mean to you? For many in today’s electronic-dependent world, a day without a computer, email, or iPod would provide that utopic “tune-out” experience…a few hours to yourself to collect your thoughts and dodge the noise of everyday life.
The tablet market has barely even taken its first step, but it's already off and running. After all, when Apple announced it would launch the iPad - a launch slated for this month - the computer maker sent advertisers, publishers, networks, and technologists into a frenzy.