Mobile is one of the big topics here at ad:tech San Francisco this year. Watch as Håkan Eriksson, CTO of Ericsson, explains what he believes lies ahead for this dynamic platform.
'Mobile' Category 
AKQA: Mobile has finally arrived
Posted by Gretchen Hyman on April 12th, 2011at 11:42 am
Tina Uterlaender, account director for AKQA, shared an optimistic view of the state of mobile at ad:tech San Francisco this morning. Equating mobile devices with oil and corn -- two ingredients in just about every product we use today -- Uterlaender predicted that mobile has finally arrived and in short order will become an indispensable [...]
The power of influencers in action
Posted by Rich Cherecwich on November 4th, 2010at 8:39 pm
We're always hearing about influencers in social media marketing, but what are these supposedly-connected consumers actually good for?
In a panel called "Learning to listen to your customers," Josh Bernoff, SVP of idea development for Forrester Research, revealed how one tiny mobile operator in the UK used influencers to build itself with absolutely no marketing.
That [...]
Mobile Marketing: Building Strategy from Best Practices
Posted by Drew Hubbard on November 4th, 2010at 5:29 pm
Key Takeaways:
Develop the framework for developing your mobile marketing strategy
Grasp the powerful intersection of mobile and social media and how it will drive the future of marketing
Not all mobile users are alike
How global insights in mobile advertising can be used for regional success
Featured Speakers:
Michael Becker, North America Managing Director, Mobile Marketing Association
Webster Lewin, Senior VP, [...]
Mobile Marketing? I want to know more!
Posted by Melissa Kopac on November 4th, 2010at 1:16 am
My first day at ad:tech was a great learning experience. I attended conference sessions, checked out the expo with my co-workers, and made some new friends along the way. I'm just as excited for Thursday as I was for Wednesday, but without those new-comer jitters. I figured I’d share with you one of the sessions [...]
NHL and BlackBerry score with multi-screen campaign
Posted by Rich Cherecwich on November 3rd, 2010at 10:48 pm
When Research in Motion wanted to drive consumer adoption and foster loyalty for its BlackBerry mobile device and BlackBerry Messenger technology, it turned to a partner with an intensely passionate and loyal fan base of its own – the National Hockey League (NHL).
In a panel presentation at ad:tech, New York on Tuesday, the NHL and [...]
The risk of using free information in mobile marketing
Posted by Angel Evan on October 24th, 2010at 11:44 pm
With the exception to bottom line revenue, there is nothing more important in marketing than understanding the customer. While companies like Nielsen are moving towards “on-device” monitoring, we've found that the best information usually comes from panel data or primary research. One of the biggest mistakes I see clients (and agencies) make is using what [...]
When will we outgrow mobile?
Posted by Angel Evan on October 15th, 2010at 10:49 pm
It seems that each year is touted as the year of mobile and yet every year prior has somehow fallen short. This year will be no exception. I’m not talking about mobile as a percentage of overall marketing spend or as a device whose U.S. saturation numbers are higher than televisions and desktop computers, I’m [...]
