Mobile is one of the big topics here at ad:tech San Francisco this year. Watch as Håkan Eriksson, CTO of Ericsson, explains what he believes lies ahead for this dynamic platform.
Tina Uterlaender, account director for AKQA, shared an optimistic view of the state of mobile at ad:tech San Francisco this morning. Equating mobile devices with oil and corn -- two ingredients in just about every product we use today -- Uterlaender predicted that mobile has finally arrived and in short order will become an indispensable [...]
We're always hearing about influencers in social media marketing, but what are these supposedly-connected consumers actually good for?
In a panel called "Learning to listen to your customers," Josh Bernoff, SVP of idea development for Forrester Research, revealed how one tiny mobile operator in the UK used influencers to build itself with absolutely no marketing.
Develop the framework for developing your mobile marketing strategy
Grasp the powerful intersection of mobile and social media and how it will drive the future of marketing
Not all mobile users are alike
How global insights in mobile advertising can be used for regional success
Michael Becker, North America Managing Director, Mobile Marketing Association
Webster Lewin, Senior VP, [...]
My first day at ad:tech was a great learning experience. I attended conference sessions, checked out the expo with my co-workers, and made some new friends along the way. I'm just as excited for Thursday as I was for Wednesday, but without those new-comer jitters. I figured I’d share with you one of the sessions [...]
When Research in Motion wanted to drive consumer adoption and foster loyalty for its BlackBerry mobile device and BlackBerry Messenger technology, it turned to a partner with an intensely passionate and loyal fan base of its own – the National Hockey League (NHL).
In a panel presentation at ad:tech, New York on Tuesday, the NHL and [...]
With the exception to bottom line revenue, there is nothing more important in marketing than understanding the customer. While companies like Nielsen are moving towards “on-device” monitoring, we've found that the best information usually comes from panel data or primary research. One of the biggest mistakes I see clients (and agencies) make is using what [...]
It seems that each year is touted as the year of mobile and yet every year prior has somehow fallen short. This year will be no exception. I’m not talking about mobile as a percentage of overall marketing spend or as a device whose U.S. saturation numbers are higher than televisions and desktop computers, I’m [...]