Is Augmented Reality Just a Gimmick?

Posted by Drew Hubbard on April 12th, 2011at 12:38 pm

Presenters:
Charles Golvin
Principal Analyst
Forrester Research
Roman Hasenbeck
Director, Sales and Marketing
Metaio
Matthew Szymczyk
CEO and Founder
Zugara
Brian Fitzgerald
Co-Founder of Evolve Media Corp. and President of Gorilla Nation
Robin Hassan
Group Director, Digital
Starcom
Takeaways:

Hear the latest case studies of successful augmented reality campaigns
Learn the ins and outs of what makes an augmented reality app appealing to users
From tweens to beyond, learn whether the augmented reality [...]

A crash course in neuromarketing

Posted by Rich Cherecwich on April 12th, 2011at 11:58 am

Neuromarketing is usually very heady stuff that leaves the uninitiated scratching their brains (all puns intended, sorry). It's the type of thing that can be reduced to layman's terms, but diving into the real nitty-gritty takes years of study.
Luckily, Joseph Carrabis, NeuroMarketer-in-Residence at Critical Mass, offered a few quick hints into the science of the [...]

Mobile + Social: Watching Trends Unfold, From SXSW to Ad:Tech and In-between

Posted by Katie Van Domelen on April 7th, 2011at 9:25 am

Dissecting technology trends from SXSW as they embody larger market trends that you should watch for while attending Ad:Tech.

How Twitter lost its soul (and how to get it back)

Posted by Adam Kleinberg on March 31st, 2011at 4:00 pm

About four years ago, I saw @ev speak at a Commonwealth Club event in San Francisco (that's co-founder Evan Williams to the untwitterized out there). Evan was astoundingly candid about the technical problems and downtime that led made the Fail Whale part of our cultural lexicon.

"It's amazing we've been so successful," he shared.

Ad Innovation Without Sacrificing the Message

Posted by Drew Hubbard on November 4th, 2010at 10:11 pm

This was a two-part session that discussed how to keep from making common mistakes as new platforms emerge. The goal of marketing has not changed, so don't confuse new technology with new marketing. There are, of course, new opportunities with devices like mobile phones and the iPad, but remember that advertising is about the message [...]

Coupons + Social Media + Mobile: The Digital Future of Promotions

Posted by Drew Hubbard on November 4th, 2010at 2:47 pm

Innovative companies are creating exciting technologies and sites that integrate coupons and social networking for mobile devices. Brands, including Crocs and Coca Cola, share best practices and real-world examples as they reach customers using deal aggregator sites that leverage mapping, social applications and email, and interactive logos that help enforce branding while incorporating a call [...]

An architect, a plumber and a web developer walk into a (coffee) bar..

Posted by Andy Cleff on November 4th, 2010at 2:22 pm

No – its not the opening of a bad joke – but instead the key to innovation according to Steven Berlin Johnson. In his new book “Where Good ideas Come From” Johnson has taken a look at the shared properties of environments that facilitate the generation of innovative ideas.

Recapping Ad Innovation

Posted by Alex Matjanec on November 4th, 2010at 2:36 am

Today, I had the pleasure of introducing five companies that look to expand the opportunities of brand engagement and targeting. Showing what ad:tech is all about, these companies are reshaping the definition by both adapting and  innovation.

Premium Content and Tablets –The State of the Digital Content World

Posted by Drew Hubbard on November 3rd, 2010at 9:51 pm

Key Takeaways:

Uncover key tools and technologies being used to deliver premium content to today’s consumer
Learn how legacy media companies are approaching digital opportunities and moving the bar with them
Discover how to effectively position your brand in an ever-fragmented landscape around free, paid and premium content

Featured Speakers:

Jim Spanfeller, President and CEO, The Spanfeller Media Group
John Loughlin, Executive VP, GM, Hearst [...]

ad:tech is off to a strong start

Posted by Dianne Hayashi on April 20th, 2010at 5:46 pm

It's day one of ad:tech and it's off to a strong start. Attended the agency session - it was interesting, insightful and thought provoking. Conversations ranged from how agencies were challenged with keeping up with all the new technologies surrounding us to having an agency draft (interesting and also brought some chuckles from the attendees.)