iMedia Connection - ad:tech blog

Presenters:
Charles Golvin
Principal Analyst
Forrester Research
Roman Hasenbeck
Director, Sales and Marketing
Metaio
Matthew Szymczyk
CEO and Founder
Zugara
Brian Fitzgerald
Co-Founder of Evolve Media Corp. and President of Gorilla Nation
Robin Hassan
Group Director, Digital
Starcom
Takeaways:

Hear the latest case studies of successful augmented reality campaigns
Learn the ins and outs of what makes an augmented reality app appealing to users
From tweens to beyond, learn whether the augmented reality [...]

Neuromarketing is usually very heady stuff that leaves the uninitiated scratching their brains (all puns intended, sorry). It's the type of thing that can be reduced to layman's terms, but diving into the real nitty-gritty takes years of study.
Luckily, Joseph Carrabis, NeuroMarketer-in-Residence at Critical Mass, offered a few quick hints into the science of the [...]

This was a two-part session that discussed how to keep from making common mistakes as new platforms emerge. The goal of marketing has not changed, so don't confuse new technology with new marketing. There are, of course, new opportunities with devices like mobile phones and the iPad, but remember that advertising is about the message [...]

Innovative companies are creating exciting technologies and sites that integrate coupons and social networking for mobile devices. Brands, including Crocs and Coca Cola, share best practices and real-world examples as they reach customers using deal aggregator sites that leverage mapping, social applications and email, and interactive logos that help enforce branding while incorporating a call [...]

Key Takeaways:

Uncover key tools and technologies being used to deliver premium content to today’s consumer
Learn how legacy media companies are approaching digital opportunities and moving the bar with them
Discover how to effectively position your brand in an ever-fragmented landscape around free, paid and premium content

Featured Speakers:

Jim Spanfeller, President and CEO, The Spanfeller Media Group
John Loughlin, Executive VP, GM, Hearst [...]