'Creative Best Practices' Category 
For mature brands like Coke, entering the mobile space is no easy task. Mobile is a rapidly growing space, but the brand means something with consumers, and the company doesn't want to harm that relationship through intrusive mobile advertising. There are 1.8 billion smartphones in the world today, and 1.6 billion Cokes are consumed everyday.
"Think [...]
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In a conference full of PowerPoints, presentations and pitches, a few helpful tips on how to give a better presentation are likely to go in one ear and out the other. But when the pointers come from Guy Kawasaki, a technology guru who speaks to more than 10,000 people a year, it's a good idea [...]
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Daytime TV isn't the only kingdom that belongs to Oprah Winfrey. She's the queen of the web, too, according to Heather Dougherty of Experian Hitwise, which puts Oprah.com first among the most-engaging sites on the web.
Dougherty’s description came as part of a pop-culture-focused panel called "Chasing Paid Engagement," led by Mike Darviche, a board member [...]
Tags: engagement, Experian Hitwise, Networked Insights, online advertising, Oprah, ScanScout, Starcom
Posted in Ad Serving, Creative Best Practices | 1 Comment »
The incorporation of new technology into the media game undeniably changed the rules for television content creators.
But in her keynote address at ad:tech NY, Lauren Zalaznick, president of NBC Universal Women and Lifestyle Entertainment Networks, believes that the notion of old media and new media is an artificial distinction. In her opinion, what's important is [...]
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Like many of you, I've been reading Josh Bernoff and Ted Schadler's book, Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business. Empowered recognizes the power both employees and customers have when it comes to managing a business reputation. As marketers, we spend potentially millions of dollars advertising one-way messages to promote an [...]
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Posted by
Angel Evan on October 11th, 2010at 7:52 pm
One day last week, while researching a particular target market for a client, I noticed an interesting trend in SMS marketing. I was looking to understand how many marketing related text messages the target received per month and if there were any distinct groups within the overall segment. I looked at a 8 month trend, [...]
Posted in Creative Best Practices, Mobile, Targeting | 1 Comment »
Closing out Ad:Tech 2010 was a keynote that assembled some of the funniest people that have leveraged video online. Unfortunately, as they indicated, the sneezing Panda could not make an appearance, nor did "Charlie bit my finger!" who blamed not making it on some volcanic ass... oops, "ash." It was an onslaught of some of the [...]
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I thought I had one of those old turbans in my closet. You know the kind fortune tellers wear on their heads? It was from a costume, used ironically enough, in a video my husband and I produced for a local real estate firm. Turns out I don't have the headgear anymore.
But the bigger question [...]
Tags: ad:tech internet's funniest people
Posted in Creative Best Practices, Video | 1 Comment »
More often than not, when I ask our workshop participants why they get interrupted and why they are unable to stay focused on the task at hand, they say things like email, Instant Messages (IM), phone, people stopping by, and the list goes on and on.
Tags: Email, instant message
Posted in Creative Best Practices | 11 Comments »
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