Daytime TV isn't the only kingdom that belongs to Oprah Winfrey. She's the queen of the web, too, according to Heather Dougherty of Experian Hitwise, which puts Oprah.com first among the most-engaging sites on the web.
Dougherty’s description came as part of a pop-culture-focused panel called "Chasing Paid Engagement," led by Mike Darviche, a board member [...]
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Chasing paid engagement — and sometimes catching it
Posted by Bill Brazell on November 3rd, 2010at 4:55 pm
Tags: engagement, Experian Hitwise, Networked Insights, online advertising, Oprah, ScanScout, Starcom
Posted in Ad Serving, Creative Best Practices | 1 Comment »
Marketing Masters: Affiliate Marketing Exhibit Hall Presentation
Posted by Alexis Caldwell on November 1st, 2010at 11:25 pm
Ad:tech is almost upon us, it's tough to believe we're in November already!
I would like to invite you to join us for the Marketing Masters: Affiliate Marketing Exhibit Hall Theater Presentation. It will be an enjoyable and informative presentation during which leading affiliate marketing exhibitors will share their take on affiliate marketing and how each [...]
Posted in Ad Networks, Ad Serving, Opinions | 2 Comments »
Forget the plumbing…Come hear the poetry
Posted by Alan Schulman on October 28th, 2010at 10:26 pm
Creatives check it out: the Nov. 4th Ad Innovations Master Track is gonna come hard with very cool case across emerging categories next week.
Michal Shapira leads Conde Nast Digital's Creative Services Group and is currently evolving the very newest ad formats for the digital publishing world including enhancing traditional print ads in CN Publications like [...]
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