4 observations on the demand-side platform space

Posted by Rich Cherecwich on November 3rd, 2010at 6:48 pm

The world of demand-side platforms can be quite intimidating to the newbie. Luckily, Adam Cahill, EVP and co-media director at Hill Holiday, provided a brief introduction to the field before his Marketing Masters track kicked off in full at ad:tech, New York on Tuesday.
 Here are Cahill’s four observations on the space.
1. This is a really [...]

Marketing Masters: Affiliate Marketing Exhibit Hall Presentation

Posted by Alexis Caldwell on November 1st, 2010at 11:25 pm

Ad:tech is almost upon us, it's tough to believe we're in November already!
I would like to invite you to join us for the Marketing Masters: Affiliate Marketing Exhibit Hall Theater Presentation. It will be an enjoyable and informative presentation during which leading affiliate marketing exhibitors will share their take on affiliate marketing and how each [...]

On the Lookout for a New Kind of Ad Network

Posted by Chas Edwards on March 29th, 2010at 5:36 pm

I'm headed to ad:tech hoping to get a better sense of the value ad networks might bring to publishers and brands. After listening to pitches from around 50 of them over the past 5 years, I have to admit I've become a bit cynical.

ad:tech San Francisco: What’s New?

Posted by Brad Berens on February 24th, 2010at 11:39 pm

We've taken ad:tech -- the world's biggest digital marketing and media show -- and made it even better. I'm proud to report that over the last several months, the ad:tech team has worked hard to create a best-in-class experience for you both in the ad:tech conference and on the Expo show floor. When you arrive at Moscone North this April, you'll see the next evolution of ad:tech. So what's changing?

Digital Branding: Measuring the Effectiveness of Online Brand Advertising

Posted by staff on November 6th, 2009at 6:00 pm
Written by Richard Cacciato

In 2008, US measured media was $280 billion, of which $254 billion was offline and $26 billion online. 73% of offline media was brand marketing whereas online, direct response marketing was 76% of the mix. Part of the skew is attributable to the measurability of direct response, particularly online, and the difficulty of measuring brand marketing.