The Kawasaki-Scoble bullet train hit AdTech in full force keynoting AdTech SF 2012. Like bulls in a china shop they illuminated ways to facilitate connections that mean something, and connections that make a lasting impression. For what is advertising but that? And it is nice to witness; a shift from tonnage of connections to the [...]
From the activity on the floor, to the bravado of its attendees, the marketing industry, and more specifically the digital marketing business is thriving. The floor is packed with new exhibitors, new faces, and new energy.
Of course the big boys are here... Bing and Yahoo (Right Media,) ComScore, and Amazon (Web Services,) but a surprise [...]
As Brad Berens, the arbiter of AdTech informed us, "Everything analog is going digital. Anything that can be digitized will be digitized." And for the first time I actually see that as a reality. Enjoy that you are in this industry at the right time, and realize, that you are definitely in the right place.