As part of my role as one of the ad:tech ambassadors, I was asked to list which exhibitors I plan to visit at San Francisco this year.
Archive for Kip Edwardson 
Do your homework internally before heading to ad:tech
Posted by Kip Edwardson on April 5th, 2010at 10:07 pm
I’ve got a confession to make: I hate ROI
Posted by Kip Edwardson on March 12th, 2010at 6:41 pm
In its basic form, ROI is simply the return or gain, minus the costs or investment, divided by the costs/investment which results in a percentage. The "return" that marketers want to measure is... wait for it... The Sale.
