Author and founding partner of Garage Technology Ventures, Guy Kawasaki, explains what he believes is the biggest obstacle standing in the path of startups in today's marketing environment.
Archive for Greg Bardsley 
Ericsson’s CTO predicts mobile’s future
Posted by Greg Bardsley on April 13th, 2011at 8:17 am
Mobile is one of the big topics here at ad:tech San Francisco this year. Watch as Håkan Eriksson, CTO of Ericsson, explains what he believes lies ahead for this dynamic platform.
GetGlue is turning QR codes into check-ins
Posted by Greg Bardsley on April 12th, 2011at 2:44 pm
GetGlue’s founder, Alex Iskold, announced today at ad:tech that GetGlue users may now check-in simply by scanning a QR code.
Alex used the upcoming film Thor as an example, saying that a GetGlue user could scan a QR code on the poster to check-in, adding value for both the brand and the user.
Want to hear [...]
Experian and Turn team up for success
Posted by Greg Bardsley on April 12th, 2011at 2:31 pm
Experian, known in the industry for it's analytical skill and cost effective approach to media research, announced today that it would be going from offline to online.
According to their presentation, the partnership with Turn gives Experian customers an "easy button", allowing them to power their media transactions online for better efficiency and reach.
Hear more about [...]
Coolest things / favorite moments from ad:tech
Posted by Greg Bardsley on November 4th, 2010at 10:30 pm
The conference is over and now it's time to look back at our favorite moments from the event. We asked a handful of brands on the expo floor what their favorite moment was during ad:tech NY and this is what they had to say.
The faces of ad:tech
Posted by Greg Bardsley on November 4th, 2010at 7:07 pm
We hit the ad:tech expo hall to find out who's on the floor and learn a little bit more about a handful of this year's attendees.
