Author and founding partner of Garage Technology Ventures, Guy Kawasaki, explains what he believes is the biggest obstacle standing in the path of startups in today's marketing environment.
Mobile is one of the big topics here at ad:tech San Francisco this year. Watch as Håkan Eriksson, CTO of Ericsson, explains what he believes lies ahead for this dynamic platform.
GetGlue’s founder, Alex Iskold, announced today at ad:tech that GetGlue users may now check-in simply by scanning a QR code.
Alex used the upcoming film Thor as an example, saying that a GetGlue user could scan a QR code on the poster to check-in, adding value for both the brand and the user.
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Experian, known in the industry for it's analytical skill and cost effective approach to media research, announced today that it would be going from offline to online.
According to their presentation, the partnership with Turn gives Experian customers an "easy button", allowing them to power their media transactions online for better efficiency and reach.
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The conference is over and now it's time to look back at our favorite moments from the event. We asked a handful of brands on the expo floor what their favorite moment was during ad:tech NY and this is what they had to say.