iMedia Connection - ad:tech blog

Jimmy Dean, a Sara Lee company, partnered with SocialTwist to create a nationwide social media couponing campaign. Using a rewards model, the value of the coupon increased incrementally in direct relation to the number of people it was shared-with. This campaign was executed via Facebook, Twitter, and email.
Rather than geo-targeting their advertising, they allowed the [...]

At the "Social Media, Gathering Intelligence through Best Practices and Real-World Examples" session, all presenters came equipped with their favorite tools for getting the job done.
Social media monitoring made big news recently when Salesforce acquired Radian6. Nowadays, more digital maketers are aware of the myriad options available to them for monitoring the brands that they [...]

At the session called "Social Media: The New Laws of Creativity," Brian Solis, Principal at Altimeter Group had some interesting thoughts to share about the most recent developments in engaging an audience in social media.

Social media is less about technology and more about sociology. The technology is here, so now it's up to brands to [...]

11 new tablets are scheduled to be released this year. And while Apple is still the market leader, many competitors have already entered the marketplace. Whether or not a brand should develop for tablets is no longer something to be contemplated. The time is now.
Some observations by the panelists:

Tablets purchases are not entirely restricted by [...]

How do you market to men? Naturally, all panel members answered, "research." But there are commonalities among all of the presenters' case studies. The most surprising: Humor. All panelists agreed that humor, especially irreverent humor, is critical to the success of a male-targeted campaign.
This session was moderated by Keith Richman, the CEO of Break Media, [...]