People who make a living in online advertising sometimes pooh-pooh concerns about privacy. But that was not the case for the panelists at a conference sponsored by Better Advertising (full disclosure: Better Advertising is a client of WIT Strategy). BlueKai SVP Alex Hooshmand said he gets “freaked out” by direct mail: “They know my name. [...]
Home › ad:tech Blog › Bill Brazell
Archive for Bill Brazell 
How the Good Guys Can Win on Privacy
Posted by Bill Brazell on November 4th, 2010at 8:08 pm
Posted in Social Media | Comments Off
Understanding Exchanges & DSPs
Posted by Bill Brazell on November 3rd, 2010at 8:01 pm
Everyone wants a simpler online-advertising space — but nobody wants to be simplified out of it.
That was the unspoken consensus at the “Ad Networks, Exchanges & DSPs — Next-Gen Audiences and Media Strategy” panel, which was less a panel than a series of presentations.
Adam Cahill, executive VP and co-director of media at Hill Holliday kicked [...]
Posted in Social Media | Comments Off
Chasing paid engagement — and sometimes catching it
Posted by Bill Brazell on November 3rd, 2010at 4:55 pm
Daytime TV isn't the only kingdom that belongs to Oprah Winfrey. She's the queen of the web, too, according to Heather Dougherty of Experian Hitwise, which puts Oprah.com first among the most-engaging sites on the web.
Dougherty’s description came as part of a pop-culture-focused panel called "Chasing Paid Engagement," led by Mike Darviche, a board member [...]
Tags: engagement, Experian Hitwise, Networked Insights, online advertising, Oprah, ScanScout, Starcom
Posted in Ad Serving, Creative Best Practices | 1 Comment »
