Impressions are not only dying, they're downright ancient, concluded panelists at the "New World of Word of Mouth" gathering on Tuesday afternoon.
Rather, it's now all about influence. The audience was presented with two case studies, one "earned" and one "bought" campaign -- but both with impressive results. Some of the more helpful figures was Bob [...]
Search in the Connected and Real-Time World (a Marketing Masters session)
A two-hour session on the grand topic of SEO: brilliant push, or bad idea jeans? We'll leave that for the evaluations. Panelists included Bruce Clay, David Snyder (of Verizon fame), Kevin Ryan from Motivity, Dona Ross from Performics, Jessie Stricchiola from Alchemist, and Greg Sterling.