In a head-to-head match between Twitter followers and Facebook fans, Forrester puts their money on Twitter followers. What's at stake? The winner is deemed to hold the most value for brands.
The score according to the study? Twitter followers are more likely to recommend the brands they follow to friends (33% vs. 21%) and to buy [...]
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Twitter followers vs. Facebook fans
Posted by Amy Lanigan on October 29th, 2010at 4:56 pm
Tags: Facebook, social, Twitter
Posted in Opinions, Social Media | No Comments »
Four videos to put in your next deck
Posted by Amy Lanigan on October 20th, 2010at 3:03 am
Video.
Apple's Mac vs. PC campaign changed online advertising with it. Runway shows are no longer exclusive because of it. As video creators and voyeurs we continually turn to it.
In September, ComScore reported that 83.9% of U.S. internet users watched some form of online video content. The average user consumed ~14.4 hours.
Here are [...]
Tags: Social Media, Video
Posted in Social Media, Video | 2 Comments »
The 2011 Social Super Bowl: Three marketing contenders.
Posted by Amy Lanigan on October 12th, 2010at 10:22 pm
Subservient chicken. Elf yourself. Burberry Art of the Trench. Old Spice.
In the Super Bowl of social marketing these campaigns are shiny trophies on the virtual shelf. They are what clients cheer for, what they want - for their own.
But these are not the answer for everyone. Me-too is not enough. And the rules of the [...]
Tags: digital marketers, Facebook, Social Media, Social media marketing
Posted in Opinions, Social Media | 1 Comment »
