It has never ceased to amaze me that lots of companies are able to get their acts together sufficiently to purchase product placement opps months and months in advance. Oh, I understand why it makes sense to plan ahead – it’s just that I’ve been working in digital for so long. And digital is a [...]
Archive for August, 2011
Different ecommerce sites have different levels of management resources available to them. Some sites have entire teams focused on driving traffic and sales, while others have small staffs charged with many duties to juggle.
Vurve is a web-based service that helps such sites drive stronger results from online marketing efforts by automating the process of planning, [...]
Sometimes I wonder how parents are able to sleep at night, given all of the dangers that are out there for kids. Particularly online. Oh, I get it intellectually – you teach, weigh risks and benefits, trust, and monitor.
But it has to be darn hard to make your peace with certain activities. And one of [...]
The CW on Mobile is horribly outdated. Issues of Scale, CPM, and Creative Freedom have been well addressed. Really. But while tens of millions of Americans are now relying on their Mobile devices for access, most brands aren’t leveraging Mobile, or at least not very much.
So why is this? I think part of the reason [...]
With billions of web pages available to all of us, one might think that we would be constantly exploring new venues and avenues. And we are…to some extent. But we spend most of our digital time in a relatively small set of communities and websites that deliver content we value and enjoy.
Part of the reason [...]
Start-Up Watch COD: Hunch Creates A Personalized Recommendations Community Through Their Massive “Taste Graph”
Reviews of products and services have become a currency of the web, helping consumers make more informed purchase decisions. If they have a serious fault, it is that recommender and reader may have wildly different tastes. Without understanding the perspective and lifestyle of a recommender, it can be challenging to identify the posts that are [...]
Different gets noticed. We all know that. If everyone else is in a white shirt and a repp tie, you’ll stand out in blue. And when a consumer is confronted with dozens of options for the same service, little differences between your listing and the others can dramatically boost your conversion rates.
Yext is a business [...]
When you are selling multiple items online, one of the key challenges you face is to design your online catalog screens. Naturally, different items have different price points and profitability, or relevance to larger numbers of people. How do you decide what goes where?
Well, certain rules have been known for decades. Bigger tends to get [...]
Many talented people have made good money developing and selling mobile apps in the iPhone and Android stores. But as the number of apps has increased, so have the number of challenges.
Quite simply, it’s gotten harder and harder to get noticed, and the costs in time and money to promote an app have increased.
appbackr is [...]
There are many actions that we hope consumers will take. Besides clicking to buy, of course. We want them to rate things, consume content, endorse our products, tell their friends about their experiences using our products, etc. We can’t MAKE THEM do these things. Those days, if they ever really existed, are long gone.
Bunchball is [...]