Today’s post is to tell you about a new service that you may find rather useful in your own professional and personal lives.
Scayl is a start-up out to “fix” email by eliminating many of the restrictions that impede it from being a great sharing platform for larger files.
While sending and receiving large files has long [...]
I gravitate to companies that take a different approach or direction in digital media.
Because there are now so many companies doing more or less the same things with the same data points and the same units, many of us are skeptical about competing claims in the same industry categories. Raise your hand if you find [...]
Most people agree that the most useful and pleasant mobile experiences occur in apps, not on mobile-appropriate web pages. Apps have been the key to iPhone’s ascendance on domination in smart phones, and they have also propelled Android ahead of venerable competitors like Blackberry and Nokia’s Symbian. More apps means more market share, broadly speaking. Few [...]
ad:tech’s second start-up competition is on! If you went to ad:tech SF this year, you saw that start-ups are now a big part of the program, and NY will witness the second start-up competition this coming November. For NY, there are four categories of start-ups in play:
This competition is expressly for companies that give [...]
Viral distribution has always been one of the Holy Grails of digital. The idea of people seeking out your marketing messages and then distributing them for you – at no cost – has activated the salivary glands of many a brand leader.
But for most brands, it shares another characteristic with the Holy Grail: elusiveness. Many [...]
Most pubs are focused on ad revenue as their primary source of income. Many have sales forces to sell direct, and then offer up the rest to exchanges and ad networks that can backfill -- albeit at far lower CPMs. It stands to reason, then, that if a service could help pubs sell more inventory [...]
The vast majority of major brands are addressing social in at least some way. Whether it’s through a Twitter account, a Facebook community, the integration of consumer comments into website content, or any of a host of other ways, it’s evident that marketers have recognized the POTENTIAL for value in social engagement.
Significantly fewer brands appear [...]
The ad biz doesn’t talk as much about context as other targeting methodologies, especially as they relate to RTB. But study after study has demonstrated that context matters to performance and results.
The traditional tools for determining the context of a page relate to text and metadata, and have been proven to be highly accurate. But [...]
In my life there have been about six times when a decision left me full of angst and uncertainty. Car buying. House closing. Choosing a health plan. A couple of others. And determining what to invest in, and which advisor to work with.
I am not alone on that last one. You only need read the [...]
OMG is this clever. So, Ms. Manufacturer, you are buying KWs on Google to sell product. But if your product is sold on retail websites, how do you ensure that it is as prominent as possible?
When someone searches for a 40 inch TV, is yours in the top ten on leading sites? Because if it [...]