When was the last time you thanked somebody – really thanked ‘em – for going the extra mile? Maybe they worked till Midnight on a plan, or sold in a major deal with an important new client. Or perhaps they were the key organizer of a great company event.Unfortunately, employee recognition programs are usually more [...]
Archive for June, 2011
Over the past couple of years, we’ve seen many of the leading players in the digital agency business create trading desks and other exchange-based media solutions to help their clients capitalize on this importance category of digital media. These sorts of programs and efforts require significant resources to create and manage – resources in the [...]
Performance is the name of the game in interactive media – it’s one of the key reasons why digital’s growing faster than any other class of communications. But what we consider performance is evolving. While we used to live and die by the click, more and more companies are recognizing that we need to focus [...]
Reviews really really really matter. They help people believe in your product or service. They get them over the hurdles to the thank you for buying page. And because the crude simplicity of a “buying funnel” is clearly rather a myth in the social age, they can be helpful on so many consumer touch points [...]
I remember the first time I cut and pasted a piece of text from a website and shot it out in an email. It was a news story about the “glowing puck” that made watching hockey online far more entertaining. Since then, I’ve grabbed and shared probably a hundred thousand items, happily reveling in the [...]
Start-Up Watch COD: CrowdTwist Activates, Drives Action, Measures Engagement, and Rewards Brand Fans
The game-i-fication of everything digital seems to be a major trend of late. You know what I am talking about – the incorporation of game mechanics into nongame activities for the purpose of stimulating desirable forms of participation.
I like it because it is a powerful way to add value to brand engagements for consumers – [...]
Remember when short codes were, like, the coolest thing out there? The idea that you could ask a consumer to only dial 5 numbers to be connected to your brand call center ? Well, five digit short codes were certainly an improvement on dialing ten digits, but only by a certain degree. There’s still a [...]
Are photos the final frontier of advertising? We’ve added sponsored messages to about every element of a page. From in-text to advertorial to banners here, there and everywhere. And of course pre-roll. Any way you slice it, there have been precious few areas of the page that have not been called into service for advertisers. [...]
Group gift giving has probably been around as long as gift giving itself. The idea of multiple people contributing to a larger present affords the opportunity to provide something really special to a recipient. But in the past it has been a pain to manage the logistics of group giving. Someone has to go from [...]
By applying the classic TV "intrusion model" to online video, advertisers have seen good results. Pre-, Mid-, and Post-Roll have demonstrated strong impacts in awareness, purchase intent, and even buying behavior for countless brands.
AdGenesis doesn’t dispute the power of pre-roll. What they believe, however, is that brands can benefit even more when they get their [...]