Start-Up Watch COD: Pinpoints creates sendable location short codes

Posted by Jim Nichols on May 31st, 2011at 12:01 am

It’s Irish week at SUWCOD (pronounced “Brilliant Blogger”,) a time to point out the tremendous level of start-up activity in Ireland, and to describe some Irish services available in North America that you may not know about. I'll be devoting today and the next two days to the companies of Ireland!

First up for this week [...]

Start-Up Watch COD: Ample Media drives better contact acquisition, maintenance, and insights

Posted by Jim Nichols on May 27th, 2011at 12:01 am

Many companies spend a large part of their digital budgets for the purpose of acquiring contact information to power CRM programs. But as these contacts are acquired, a sizable portion of them have errors that snatch victory from the jaws of defeat. By which I mean that you spent all that money for the click [...]

Start-Up Watch COD: Addroid replaces the video middleman with a middleSaaS

Posted by Jim Nichols on May 26th, 2011at 12:01 am

Digital media is ridiculously complicated to buy and to develop creative for. Anything that makes that process simpler, faster, and cheaper is likely in a great place to get adopted and gain significant market traction.

Which is why Addroid is garnering more and more attention in our business. Addroid is a SaaS-based ad development environment and [...]

Start-Up Watch COD: Adapt.ly makes advertising across the social web a breeze

Posted by Jim Nichols on May 25th, 2011at 12:01 am

A few weeks ago during ad:tech, I saw a company called Adaptly compete in the Social category of the Start-Up Spotlight competition. They faced stiff competition, and while they did not win, there was this sort of divide in the audience of perhaps 200 people – half the room seemed absolutely rapt by the offering, [...]

Start-Up Watch COD: CodeBaby delivers website avatars to help users understand what you can do for them

Posted by Jim Nichols on May 24th, 2011at 12:01 am

People consume information in different ways. Or at least they would if different ways were available to them. While those of us that spend huge amounts of time on the web are very adept at figuring out where to go on a website, and what to do, many other people find it challenging. Or boring. [...]

Start-Up Watch COD: Cloudwords streamlines and reduces costs for translation services

Posted by Jim Nichols on May 23rd, 2011at 12:01 am

As marketing becomes less of a nationally-centered discipline and more of a global one, the task of translating and adapting content for different global regions is becoming more and more common.
Identifying and working with translation services can be a challenge because frequently the purchasers know little about the languages and cultures relevant to these projects. [...]

Start-Up Watch COD: Social Twist delivers strategic precision in digital promotions

Posted by Jim Nichols on May 20th, 2011at 12:01 am

The digital world is becoming packed with start-ups focused on finding new ways to distribute coupons. I don’t like most of them one bit. The last thing we need to be doing in digital is creating more platforms that destroy brand value.
 

But there ARE good reasons and good ways to distribute promotional offers. And in [...]

Start-Up Watch COD: Compass Labs uses real-time social comments to pinpoint user interests and deliver targeted ads

Posted by Jim Nichols on May 19th, 2011at 12:01 am

How do data companies and targeting engines determine your interests? Most of them use cookies to determine the sorts of content you’re consuming and the sites you’re visiting. It’s been proven effective, But if we get real for a minute, we need to admit to ourselves that Display response rates tend to be so microscopic [...]

Start-Up Watch COD: ReviewSpotter gives online retailers a way to make the most of their reviews

Posted by Jim Nichols on May 18th, 2011at 12:01 am

We all know that online reviews have strong persuasive power for consumers looking for reassurance about what and where they buy. No matter how beautiful your TV ads…no matter how attractive your web pages…there’s really nothing like a user endorsement to get people comfy with clicking the buy button.
According to Forrester, more than seven out [...]

Start-Up Watch COD: Magnetic delivers search retargeting to millions and millions

Posted by Jim Nichols on May 17th, 2011at 12:01 am

I am a huge believer in the potential of search retargeting to drive strong ROI for brands. The model, for those who may be unfamiliar, is that a search retargeting firm serves banner ads to people based upon their recent search history.
Now why, you might ask, would you bother targeting with banners instead of just [...]