The ad:tech conference is a great place for learning about new trends, getting a sneak peek at some of the latest digital marketing services and technologies, and of course, meeting people. Therefore, it's easy to assume that attendees would be on their best behavior. And then you remember that this is the real word, and a (thankfully) small group of people check their "polite" badge at the door. Here are five of the most common faux pas at this year's ad:tech San Francisco.
#5) Not turning off the shutter noise on your camera.
If you're using a point-and-shoot camera to take photos of a presenter or a presentation, there is a high probability that the shutter noise on your camera is fake. Yep. It's fake. Sorry, Mr. Photographer. There is a menu item in your camera's settings that will allow you to turn it off. Believe me, you'll look just as cool without the noise.
#4) Not turning cell phones to the "silent" position.
It's a bummer that we can get this right at the movies but not at the premiere digital marketing conference that is attended by thousands. It's pretty simple: move the switch on the side of your phone from the position that it's in right now to the position that it's not in. Done (dust off hands).
#3) Unsolicited business cards.
We are all here to network. Trading cards is expected. But before shoving a card into my eye, provide a little bit of relevance or background information first. Who are you? What's your sign? What did your sign used to be before they messed all of the signs up? Just tell me what you're all about, and let's chat for a minute. Who knows? We might become best friends (probably not).
#2) iPads in the Men's room.
Gross. Seriously. And you're holding up the line.
#1) Speakerphone.
Speakerphone is for private-time and not really appropriate at a conference. One of the most amazing features of phones has been around since the invention of the phone -- when you hold it up to your ear, only you can hear what's on the other end. Technology! So unless your voicemail contains a message from Bon Jovi, and his full band is performing a live, never-before-heard version of "Livin' On A Prayer," it's probably best to keep it to yourself.
And because I'm feeling generous, here are two more helpful tips for ad:tech conference attendees:
#1) Fellas, the ladies aren't checking you out.
They're looking at your conference badge. Sorry, slugger.
#2) If you want the most trade show floor swag, don't make eye contact.
You also might get kicked out for being creepy.
