I'm looking forward to all the excitement surrounding ad:tech next week. With the economy in official "kind of improving" status, it's going to be an bevy of optimism. Here are a few things I'm looking forward to seeing.
There's a few keynote highlights I'm looking forward to. Renny Gleeson from Weiden & Kennedy should be great and I've heard GetSatisfaction CEO, Wendy Lea, before—she's dynamite. So, I can't wait for the opening keynote.
I've also had the pleasure of meeting Michela O'Connor Abrams at Traction's offices a few years back. She was dynamic and insightful in our conference room. I'd expect no less on stage.
Not to mention, Susan Bratton and Brad Berens, two of the smartest people in the industry, as hosts. I'll actually show up before cocktail hour for all of this.
10:30 am: I'm torn between Mark Silva's Social Gaming panel and the New American Family presentation put on by Nielsen. Will the interactive guy in me or the planner in me win out? Stay tuned, kids.
12:00 pm: I'll probably hit "Marketing to Moms" (the sexiest demographic). I'll probably want my employees to take advantage of the Google Workshop on funnels and attribution.
1:15 pm: Guy Kawasaki's keynote. I already saw the SlideRocket presentation of his SXSW presentation, so I'm not as excited about this as I might otherwise be. But I'm a fan, so I'll check it out and hope for something enchanting.
2:30 pm: I'm checking out iPads and Tablets cause it's the sexiest thing out there after those moms.
4:00 pm: Teens and Tweens. It's the fragmented world part that hooked me.
5:15 pm: If I'm honest, I'll probably be at the bar at the W by 5:15, but the keynote on Trends, Fads and Transformations does look fascinating.
9:00 am: Cannot WAIT to see Arianna. She's so awesome.
10:30 am: Talk about tough choices! Brian Solis on The New Laws of Creativity or Guy Kawasaki and Nancy Duarte on giving great presentations. I'll probably go with Brian, but I'll struggle with my choice.
12:00 pm: I'll stick with the Social Media track and Brian Solis' panel. I'll particularly look forward to Dave Smith calling it like it is. I'm sure he won't disappoint.
1:00 pm: Mini-keynotes from Pepsi, Zynga and Living Social. Do I get a badge if I stay for all three?
2:30 pm: Online Video Ad Innovations sounds most interesting. Although I an skeptical it's going to be as much about innovation as it is about showing off video content. Regardless, everybody likes it when teacher puts on a movie.
3:45 pm: Why HTML5 Matters with my pal Adam Broitman. Broitman knows his stuff. He discusses technology in a manner that informs the marketers in the room, but is technically accurate enough to keep any developers that show from throwing tomatoes. Worth a looksee.