Once a brand or publisher has an app, the real battle begins: getting it in enough hands to deliver the impact it was intended to provide. But with hundreds of thousands of apps available, it can be hard to capture consumer attention. Brand use a variety of marketing channels to promote apps. But that breeds [...]
Archive for April, 2011
Start-Up Watch COD: Analog Analytics “democratizes” daily deals with a white label solution for media companies
Billions of words have been written about the financial troubles of traditional media companies. While most of these entities have established websites with growing traffic, the declines on the traditional revenue side are very hard to make up with digital. How many billion banners do you need to sell to make up for the full [...]
If you are responsible for the website of your brand, chances are you have seen small content and design changes make big differences in metrics and site performance.
Especially if your site is an online store.
The most sophisticated e-stores are constantly testing and optimizing content. What’s most interesting about THAT, of course, is that often the [...]
How long does a piece of content remain engaging to consumers? It depends, of course. How long is it valuable to a pub? Well, under ordinary circumstances, only as long as a news story is in the fiery eye of the storm of nearly universal consumer interest. By which I mean great content that would [...]
Start-Up Watch COD: Clovr Media connects the digital promos shoppers see with their credit and debit cards
Over the past couple of years, a number of companies have been working on a way to definitively tie online advertising to offline sales. Nielsen and IRI are partnered with a variety of ad networks to use their scanner panels as a way of demonstrating estimated volume impact of banner ads. Solutions like GSN deliver [...]